Shopping
Souk El Had from Taghazout: Market Trip with a Local Guide
Taghazout mornings belong to the surf, so we run this Souk El Had trip from Taghazout in the middle of the day. We pick you up in the village and drive you to Agadir's main market, then bring you back.
- Duration
- Half day
- Languages
- English / French
- Getting there
- Hotel pickup
- Group size
- Up to 30 people
The experience
About this trip
If you are staying in Taghazout, Souk El Had is the one part of Agadir worth leaving the coast for. It is the city's main market and one of the biggest in Africa, with hundreds of stalls under one roof: spices, argan oil, leather, pottery, clothes, tagines and a produce hall that locals use every week. Nothing here is staged for visitors.
The guide meets you at the market, walks you through the busiest sections and explains how the place is laid out, which is hard to work out on your own. Bargaining gets covered too. It is expected, not rude, and once you know roughly what a fair price is you will enjoy it rather than dread it.
After that you get free time to shop, with the guide on hand if a price needs checking or you lose your bearings. Bring cash, because cards are close to useless in there.
Why this one
Highlights
- A guided trip to Souk El Had, one of Africa's largest markets
- Orientation first, so you know where everything is
- Bargaining tips from someone who does it weekly
- Spices, argan oil, leather, pottery and handicrafts
- A market that locals use, not a tourist bazaar
- Pick your departure time, with several slots through the day
Your day
How the day runs
Meeting at the souk
We meet you at the market in Agadir. Hotel transfer from Taghazout can be arranged when you book.
Guided orientation
The guide leads you along the main aisles, explains how the sections fit together and introduces trusted sellers.
Time to shop alone
Browse, compare and haggle at your own pace. The guide is close by if you want a second opinion.
Back to Taghazout
We gather at the agreed spot and drive you back to your hotel or guesthouse.
What is included
- Pick-up and drop-off at the meeting point near Souk El Had
- Air-conditioned ride to the market
- Guided walk around Souk El Had
What to bring
- Shoes you can walk a market in
- Sun cream and sunglasses
- Your phone or a camera
- Cash, since the stalls run on it
- Something to carry your shopping in
Know before you go
- The market is closed on Mondays, so no trips that day.
- Cards are taken almost nowhere. Bring dirhams.
- Expect to bargain. It is the norm and it is half the fun.
- It is mostly covered, though it can get hot in the middle of the day.
Good to know
Frequently asked questions
What kind of market is Souk El Had?
It is Agadir's main market and one of the biggest in Africa. Hundreds of stalls sell spices, food, leather, pottery, clothing, argan products and handicrafts. Locals shop here every week, so it is the real thing.
Is Souk El Had open on Mondays?
No. The market shuts on Mondays and we do not run the tour that day. Any other day is fine.
How does bargaining work at Souk El Had?
You are expected to haggle, and the guide will talk you through it. Open at around half the first price and work your way up to something you are both happy with.
Do the stalls at Souk El Had take cards?
Rarely. Bring enough Moroccan dirhams (MAD) for whatever you plan to spend.
What is worth buying at Souk El Had?
Spices, argan oil and cosmetics, leather, pottery, tagines, carpets, clothing, jewellery and fresh produce, and a great deal besides. It is an all-purpose market, not a souvenir arcade.
Is there free time at the souk?
Yes. The guide walks you round first and covers the layout and the bargaining, then you are on your own to shop.
Ready when you are
Book Souk El Had from Taghazout: Market Trip with a Local Guide
Pick your date above and we will confirm by email. Free cancellation, pay at pickup, instant confirmation.