Genuinely Local
You meet real people in real places—family kitchens, village paths and corners of the coast we know personally.
Local Agadir tour agency
This is our corner
of Morocco
We are a local Agadir tour agency. We organise day trips from Agadir, desert and nature excursions, cultural tours and private transfers across southern Morocco — and we run every trip ourselves with guides who live here.
AgadirTaghazoutTamraghtSouss-Massa
Our story
A local agency built on the places we know
True Travel is a small local Agadir tour outfit, and we have stayed local on purpose. Everything we offer — day trips, desert and nature excursions, cultural tours and private transfers — starts from our own knowledge of Agadir, the Souss, Taghazout and the villages inland.
We organise the trips we would happily take ourselves: city walks and markets, ocean and beach days, the red walls of Taroudant, the stone arches at Legzira, the Rasmouka "Mini Sahara" and the cool of Paradise Valley. Some run as shared group days; others are private, with the route shaped around you.
The people who lead them are guides, drivers and surf coaches from Agadir, Tamraght and the inland towns. They know which track floods in winter and which kitchen in Tiout does the best tagine, and they keep the groups small enough to actually talk to you.
What guides us
Three things we do not bend on
They have not changed since the first van.
Money Stays in the Villages
Our drivers, cooks and guides come from the towns we visit, and we buy from the same shops and suppliers we use ourselves.
Travel With Care
We keep groups considered, carry our waste out and respect the places and people who welcome us.
Our home ground
What you can do along this coast
Agadir is our base, and from here the list of things to do is long. Day trips from Agadir reach the walled town of Taroudant, the silver souks of Tiznit, the red arches of Legzira and the Rasmouka "Mini Sahara". Closer in there are city tours, cooking classes, the kasbah and the souks, camel and quad rides, and surf lessons for every level.
We organise it all so you do not have to: clear pick-up times, comfortable transport, local guides and a pace that suits the day. Whether you want a shared group excursion or a private tour with your own driver, you can browse the experiences on this site and book in a few clicks.
We are registered with the Moroccan tourism authority, hold International Surfing Association certification for our surf lessons, and carry insurance on every trip we run.